Our #1 Supplements
There’s a reason these formulas are leading the way in the supplement world. It’s because New Chapter products actually work—helping you feel New in your body every day.
Build your strongest routine with Bone Strength Take Care from the #1 natural calcium brand¹; Every Woman's One Daily and Every Woman’s One Daily 55+, the #1 fermented multivitamins²; Magnesium + Ashwagandha, the #1 magnesium + ashwagandha supplement³; and Zyflamend, the #1 natural joint supplement.⁴
Your New standard is here
- Bone Strength Take Care™—from the #1 natural calcium brand.¹ Clinical-strength plant-based calcium backed by 27 studies and harvested from the sea in the Westfjords region of Iceland, with vitamins D3 and K2 for better absorption.*
- Every Woman™'s One Daily & Every Woman™'s One Daily 55+ —the #1 fermented multivitamins.² Fermented with probiotics and whole foods to help your body recognize the nutrients as food. Gentle even on an empty stomach.
- Magnesium + Ashwagandha—the #1 magnesium + ashwagandha supplement.³ One daily tablet delivers 325 mg of magnesium for muscle relaxation, bone, heart, and nerve health,* paired with ashwagandha, a traditional herbal adaptogen.
- Zyflamend™—the #1 natural joint supplement.⁴ A blend of 10 herbs including turmeric and ginger, supporting a healthy inflammation response, joint function, mobility, and flexibility.*
New Chapter was built on a simple belief: Nature has the power to make you feel New again—and it’s our job to go further than anyone else to deliver it. That means fermenting nutrients for real absorption, sourcing whole-food ingredients your body actually recognizes, and testing every single batch beyond industry standards. A Certified B Corporation rooted in Vermont, we’ve been pioneering New discoveries since 1982.
FAQ
Which New Chapter supplements are #1 in their categories?
Which New Chapter supplements are #1 in their categories?
New Chapter makes these category-leading supplements: Bone Strength Take Care from the #1 natural calcium brand¹; Every Woman's One Daily and Every Woman’s One Daily 55+, #1 fermented multivitamins²; Magnesium + Ashwagandha, the #1 magnesium + ashwagandha supplement³; and Zyflamend, the #1 natural joint supplement.⁴
What does “#1” mean on this page?
What does “#1” mean on this page?
Every #1 claim on this page is based on third-party retail sales data—Nielsen dollar sales in food, drug, mass and club stores (FDMC), Amazon dollar sales, or Natural Channel sales—measured over the latest 52 weeks. The exact source and time period for each claim appears in the footnotes below.
What is the #1 natural calcium brand?
What is the #1 natural calcium brand?
New Chapter, makers of Bone Strength Take Care, is the #1 natural calcium brand.¹ We use clinical-strength plant calcium processed from red marine algae that’s harvested off the wild coast of Iceland. This form of calcium is backed by 27 studies and supports bone density and normal bone creation.* Enhanced with vitamins D3 and K2 for better calcium absorption.*
1 Leading natural calcium brand in FDMC based on total Nielsen $ sales in the latest 52 weeks through 5/23/2026.
What is the #1 fermented multivitamin?
What is the #1 fermented multivitamin?
Every Woman's One Daily and Every Woman’s One Daily 55+ are the #1 fermented multivitamins.² They are once-daily, age-specific multivitamins fermented with probiotics and whole foods—a process that helps your body recognize ingredients as food—and is formulated for women's wellness with nutrients like vitamin D3 and vitamin B12.* Gentle even on an empty stomach.
2 Leading fermented multivitamin based on total AMZ $ sales in the latest 52 weeks through 5/16/2026.
What is the #1 magnesium + ashwagandha supplement?
What is the #1 magnesium + ashwagandha supplement?
New Chapter's Magnesium + Ashwagandha is the #1 magnesium + ashwagandha supplement.³ Each one-daily tablet delivers 325 mg of magnesium, including well-absorbed magnesium glycinate. Supports muscle relaxation, bone health, heart health, and healthy nerve transmission.* Paired with ashwagandha, a traditional herbal adaptogen from Ayurvedic Tradition.
3 Leading Magnesium + Ashwagandha in FDMC based on total Nielsen $ sales in the latest 52 weeks through 6/13/26.
What is the #1 natural joint supplement?
What is the #1 natural joint supplement?
Zyflamend is the #1 natural joint supplement⁴ as well as the #1 natural joint and muscle pain reliever.5 Its clinically studied blend of 10 herbs, including turmeric and ginger, supports a healthy inflammation response, joint function, mobility, and flexibility.*
4 Leading item in Natural Joint Supplement category based on total Natural Channel $ sales in the latest 52 weeks through 5/17/26
5 Leading item in the Natural Joint and Muscle Pain Reliever category based on total AMZ $ sales in the latest 52 weeks through 5/30/26